Search engines determine relevance based on a point system. Depending on specific factors, your web site can acquire a higher score. The point system is also known as "weight." While it is not the only factor, the greatest points are awarded for a specific domain name that matches the search term. For example, let's say I searched for "fried chicken in cumming." If there existed (there may be, I'm not sure) a web site located at "www.friedchickencumming.com" or "www.cummingfriedchicken.com," then the web site would be awarded a large amount of points and would be considered to have a lot of "weight."
For myself, I am targeting individuals belonging to or working at churches and churches, themselves, who are looking for advice on online marketing. Therefore, I own the domain names:
All of these domain names point to the same place - this blog. They are called domain aliases. Now, once these domains are indexed and included in search engine results, TheMarketedChurch.com blog should be pretty high at the top for phrases such as: "marketed church," "church marketing company," "church marketing firm," "church marketing strategies," "cheap church marketing," and "ministry marketing strategies."
For as little as $5-$6 per year for each domain name, this is an extremely cheap avenue for publicizing your church in the community. Think about search phrases that you could purchase to point to your church or ministry web site. If I was a church here in Cumming, Georgia, I would purchase churchescumminggeorgia.com, churchescummingga.com, cumminggeorgiachurches.com, and cumminggachurches.com. I would then point all 4 to my church's web site. For a measly $30 a year, I would acquire a tremendous more amount of visit to my web site and, hopefully, to my church. After all, isn't that the point?